A TECHNOLOGICAL FUSION FOR AUTUMN 2025 FASHION
Jacquemus pushes the boundaries of fashion by capturing its next show exclusively with the iPhone 16 Pro Max, in partnership with Apple.
Simon Porte Jacquemus, master of grand spectacle, is about to take another step in the convergence of fashion and technology. The designer has announced that his Fall 2025 show, entitled La Croisière, will be entirely captured using Apple's latest technological marvel, the iPhone 16 Pro Max. This bold initiative redefines the rules of fashion presentation and testifies to the designer's fascination with innovation.
Unveiled on Instagram in a captivating teaser, the project features a robotic arm manipulating a smartphone to capture the details of a rotating black dress. With this collaboration, Jacquemus once again demonstrates his talent for merging elegance and avant-garde design, while cultivating a keen sense of visual storytelling.
AN IMMERSIVE AND TECHNOLOGICAL SCENOGRAPHY
Known for its spectacular staging – from lavender fields to the royal avenues of Versailles – the house promises total immersion. The show venue will incorporate an interactive installation where the iPhone will be not just a recording tool, but an integral part of the set design. Thanks to its advanced camera capabilities, including Dolby Vision 4K120fps recording and precision telephoto lenses, Jacquemus and Apple will offer an unprecedented broadcast, capturing every detail with cinematic clarity.
The show will be broadcast on a delayed basis at 19:30 p.m. local time, allowing for meticulous staging and optimized viewing for audiences worldwide. This approach illustrates Jacquemus's desire to establish its brand in the digital age while preserving its unique, refined, and poetic aesthetic.
AN INVITATION TO REINVENTION
By partnering with Apple, Jacquemus is not simply following the trend: it is shaping it. At a time when the digital experience is taking center stage in the fashion industry, this project embodies the desire to rethink the presentation of luxury from a more accessible and innovative perspective.
The question remains: will this initiative mark a turning point in how fashion shows are perceived and consumed in the future? In any case, the designer proves once again that audacity and ingenuity remain the pillars of his success.
