The festive campaigns of the major fashion houses combined magic, luxury and creativity, embodying the spirit of the holiday season with originality and refinement.
LOUIS VUITTON AND ITS ENCHANTED CAROUSEL
To celebrate the holiday season, Louis Vuitton transformed Place Vendôme into a veritable enchanting spectacle with its contemporary carousel. Inspired by the historic stand presented by Georges Vuitton at the 1900 Universal Exhibition, this magical carousel embodied the spirit of travel and the festive imagination of the House. Adorned with colorful animals from the Holiday campaign and illuminated by monogrammed stars, it invited young and old alike to a wonderful ride, celebrating both the heritage of Louis Vuitton and the joy of holiday reunions. Memorable moments in the heart of Paris.
FR.LOUISVUITTON.COM
“HOTEL OF DREAMS” BY BRUNELLO CUCINELLI
For the holiday season, Bruno Cucinelli's enchanting campaign transported us to a magical hotel where unique guests found themselves surrounded by mountains of gifts, embarking on adventures on the snowy slopes and participating in the preparations for a sumptuous ball. The place was brimming with surprises: a magical elevator leading to floors filled with unexpected gift ideas, and outdoor winter gardens.
celebrating the charm of snow with refined accessories. Finally, in the warm intimacy of the rooms, a carefully curated selection blending serenity and wonder captured the very essence of this festive period.
SHOP.BRUNELLOCUCINELLI.COM
PRADA SITS AROUND THE TABLE
Prada's Holiday 2024 campaign, "The Dinner Guests," evoked the warm atmosphere of a sumptuous holiday dinner. Tradition and modernity mingled around a beautifully set table, adorned with exquisite china and crystals featuring the Italian fashion house's signature motifs. Delicacies from the renowned Milanese pastry shop Marchesi 1824, such as decorated panettone and spectacular cakes, enhanced this visual feast while reflecting Prada's distinctive elegance. Among the guests were talents like Kelvin Harrison Jr., Maya Hawke, Karina from the band aespa, and Louis Partridge, accompanied by life-size Trick robots, embodying a universal and unexpected celebration. In these settings designed for joy and sharing, Prada's festive spirit combined sophistication, creativity, and conviviality.
PRADA.COM
“BEFORE THE DEBUT” OF VALENTINO
Valentino's "Before the Debut" collection reimagined the spirit of the holidays with sumptuous elegance, blending the Italian fashion house's iconic style with the vibrant energy of 1970s glamour. Under the creative direction of Alessandro Michele, this campaign, photographed by Glen Luchford, was set to the haunting melody of Bryan Ferry's "Star," reflecting the harmonious fusion of nostalgia and modernity. The designs, rich in luxurious textures and shimmering embellishments, featured dramatic cape coats in festive hues, highlighted by Valentino red and metallic sparkles. Accessories, ranging from bold bags to crystal-encrusted pumps, added a touch of opulence to this collection celebrating timeless sophistication. "Before the Debut" embodies the theatrical and elegant essence of the holidays, while paying homage to the fashion house's rich heritage.
VALENTINO.COM
DIOR: A HISTORIC AND MAGICAL BOUTIQUE
Dior's iconic address – 30 avenue Montaigne – has been transformed into a magical setting celebrating the heritage and innovation of the
The prestigious house. Illuminated by cuckoo clocks and enchanting twinkling lights, the façade showcased Dior's iconic symbols – from the lucky star to the legendary Lady Dior bag – in a luminous display evoking Parisian monuments. The windows, veritable theatrical miniatures, invited visitors to discover Dior's history through poetic scenes, punctuated by snow globes and precious treasures, while inside, fantastical creatures from iconic collections enhanced the space. A final touch of magic awaited visitors with a pop-up café nestled in a winter garden, offering a delightful respite in the heart of this captivating odyssey.
DIOR.COM
COPERNI GETS OUR FOUR-LEGGED FRIENDS TALKING
With its "Have a Bitchin' Holiday" campaign, Coperni revisited the holiday spirit with a touch of humor. True to its bold and avant-garde style, the Parisian brand shook up conventions by featuring dogs to embody the magic of Christmas. Far from traditional models, these four-legged stars, named after pop culture icons and royalty, brought a dose of whimsy and glamour, while adding a touch of mischief to the festive atmosphere. The brand's iconic bags, such as the Coperni Swipe and the frosted glass bag, blended perfectly into this winter setting, creating an atmosphere that was both chic and quirky. With this joyfully irreverent campaign, Coperni invited us to celebrate the holidays with lightness and exuberance, in a resolutely modern and playful spirit.
COPERNIPARIS.COM
“AS TIME GOES BY” BY SAINT LAURENT
For its recent campaign, Saint Laurent offered a contemporary reinterpretation of Marcel Proust's world in a series of six short films directed by Nadia Lee Cohen, under the artistic direction of Anthony Vaccarello. Inspired by the novel In Search of Lost Time—a favorite book of the designer—this work explores profound and timeless themes such as love, memory, desire, and the quest for time. With a cast including Charlotte Gainsbourg, John Waters, Chloë Sevigny, Addison Rae, Joey King, Travis Bennett, and Cooper Koch, this cinematic project questions the unity of human experience and the traces left by time. Entitled As Time Goes By, this series embodies both Proustian poetry and reflection in a modern and audacious presentation.
YSL.COM
