Let's take a look at the new collections from H&M and Marc Jacobs. Then we'll discover brands less known to the general public, such as Sofia Richie's new brand, SRG, and Diotima, founded in 2021.
Sofia Richie founds SRG
Sofia Richie, daughter of soul singer Lionel Richie, worked a string of modeling jobs before becoming a major figure on social media for her ability to launch fashion trends. Her image floods TikTok and Instagram, and she inspires countless women with her understated yet elegant looks. The minimalism of her style projects an image of an independent and confident woman; she embodies the style quiet luxury Millennials and Gen Z. It is in the heart of the Mediterranean landscapes and the culture of the South, which she fell under, that Sofia Richie draws her stylistic inspiration for her brand, SRG, whose name is derived from her initials. The desire to charm through simplicity, harmony, and allure has become part of the brand's DNA. Wearing Sofia Richie's clothes means displaying the same confidence as this woman and embracing a conscious philosophy: consume less, but better. Sofia sets trends, and SRG allows every woman to subtly express her identity and dress with an enthusiastic and effortless style.
revolveclothing.fr/srg/br/fd791c/?&keyword=SRG
H&M collaborates with Glenn Martens
The collection, released on October 30, 2025, is making waves thanks to its humorous and avant-garde approach to deconstructed and unconventional clothing. Glenn Martens, currently the creative director of Diesel and Maison Margiela, is captivating fashion enthusiasts with his dazzling style. He has designed a collection that will become a tool for self-expression for those who love to dare, push boundaries, and play with styles. These androgynous and audacious pieces confirm that luxury is losing its elitist character. The collection is available in all H&M stores.
www2.hm.com/fr_fr/editorial/inspiration/introducing-glenn-martens-hm-collection.html
Marc Jacobs unveils a collaboration with APC
The Marc Jacobs x APC campaign was shot on an American-style campus to create a unifying atmosphere. The New York style, evident in its meticulous details, is blended with Parisian charm. The models' smiles celebrate friendship and unity, particularly that between Jean Touitou and Marc Jacobs. The collection is decidedly youthful and pleasingly simple, without excessive eccentricity, and of high quality, featuring revisited essential pieces like the iconic jacket. Teddy or the rugby polo shirt.
apc.fr/collections/apc-marc-jacobs
diotima
Hailing from Jamaica, Rachel Scott founded Diotima in 2021 with a clear vision: to combine cultural richness with creativity. Her artistic language is conveyed through her creations, which feature surprising details.
The brand avoids stereotypes with a universal identity, sharing an intellectual and technical fashion that is undeniably original. The founder's Jamaican heritage instills in her a deep connection to craftsmanship, imbuing it with both historical and aesthetic dimensions. Rachel Scott captivates with her approach to Caribbean style, informed by her 16 years of experience in the Milanese and New York fashion worlds. She aims to create a hybrid wardrobe using materials rooted in British history, tropical wools, embroidery, and crochet. Diotima is a reference to Diotima, a character from Plato's epic poems. In Plato's work, Diotima refers to Eros, the god of love. While he is venerated by others, Diotima offers an authentic and uncompromising portrait, unafraid of causing offense or disappointment. This fictional character embodies truth and honesty in a society that can easily be blinded by reality. By using this myth as an allegory, the brand promotes integrity and Rachel Scott accurately evokes the history of her ancestors.
Sea
Sea merges the worlds of two childhood friends, Sean Monahan and Monica Paolini. Their different approaches to fashion history have allowed them to shape an eclectic, romantic, and androgynous universe and aesthetic. Beyond creative techniques that demonstrate a commitment to responsibility and dedication, Sea evolves at the same pace as its clientele, without conforming to any particular style or convention. Sea is a brand that everyone can love. Unifying and optimistic, the designers convey an image that respects the sustainability of clothing and affirms its diverse tastes.
ESCVDO
Its Autumn-Winter 2025 collection is named Cordillera, an ode to Peruvian heritage. To celebrate this culture born far from France, ESCVDO creates timeless pieces born from a committed philosophy. Founded in 2013 by sisters Chiara and Giuliana Macchiavello, the brand is dedicated to respecting the traditions and cultural heritage of a country that fascinates them: Peru. The two sisters have a remarkable ability to connect with people and meet inspiring individuals. They have built relationships of trust with local artisans who celebrate and adapt their heritage and expertise into an elegant, practical, and feminine wardrobe. ESCVDO represents the riches of Peru internationally and contributes to the sustainability of responsible practices. The style is unique in its abundance of Peruvian symbols: crochet, weaving, and vibrant colors.
These new collections all share a common thread: an elegant and distinctive aesthetic unique to each brand's story. Among these brands, three have intellectualized their collections through narratives, encounters, and traditional craftsmanship; the other three have built a universe around a more intimate approach, balancing pragmatism, a collective spirit, and eccentricity.
