Long confined to a functional role, the watch is now established as a true style object, at the crossroads of art, know-how and heritage investment.
The year 2025 showcased an inspiring diversity, from the most refined jewelry creations to iconic sports watches that have become legendary. Some timepieces transcend trends and stand the test of time, becoming enduring classics and captivating both collectors and discerning enthusiasts. Between innovation, heritage, and allure, here's a look at the timepieces that embody the excellence and audacity of the great watchmakers.
Women's watches
March LA.B
The watches in the "Lady" collection embody a confident and bold femininity . Refined and colorful, to be worn on the wrist or around the neck, these latest creations from March LA.B, which captivate with the richness of their textures, are available in several models.
The Lady Mansart features a guilloché "tweed" dial in green or gold, offering a subtle interplay of light and texture. Drawing inspiration from women's fashion, March LA.B reinterprets tweed through two iconic watches: Tweed Emerald and Tweed Gold.
The Lady Volante Cheetah, meanwhile, explores a new way of wearing time. Now offered as a necklace, it is worn around the neck and becomes a true horological jewel, asserting style down to the smallest detail. This new interpretation of suspended time is an homage to absolute femininity and a confident individuality.
Breguet
The "Reine de Naples" collection from Breguet occupies a unique place in the history of watchmaking. It draws its inspiration from the watch created between 1810 and 1812 – often considered the first wristwatch – for Napoleon's sister, Caroline Murat, Queen of Naples. For the manufacture's 250th anniversary , this line is enriched with new models, subtly blending beauty and functionality.
The Queen of Naples Imperial Pearls showcases the Akoya pearl from Japan – produced by the Pinctada fucata oyster – considered the most precious of all pearls, with its perfectly smooth, round, and iridescent surface. Designed as a special edition, the watch is presented in an individually numbered red leather case.
Celebrating feminine elegance in its most precious form, the Reine de Naples Crazy Flower embodies the perfect fusion of fine watchmaking and fine jewelry. A truly exceptional jewel featuring 436 expertly set diamonds, including a spectacular jeweled flower, this dazzling piece embodies the delicacy and expertise of a prestigious watchmaking house.
CARTIER
With the Tressage watch, Cartier celebrates its jewelry heritage through a subtle tribute to Jeanne Toussaint, the first woman to lead the Maison's creative direction in 1933. Featuring interlacing gold and diamonds, this watch is distinguished by its powerful braided structure arranged on either side of the dial. Available in several variations, Tressage embodies Cartier's creative ingenuity: a jewelry watch where technical mastery combines with singular elegance, defying traditional watchmaking conventions.
Jaeger-LeCoultre
With the Reverso One Precious Colours , Jaeger-LeCoultre elevates the Art Deco icon to an exceptional jewelry interpretation. In this refined and functional women's watch, the rotating case can be flipped, concealing the dial to reveal a piece of high jewelry. A true canvas for creative expression, the Reverso One continues to reinvent itself. This year, Jaeger-LeCoultre presented a new version of its iconic watch, in soft, pastel colors. Available in a limited edition of just 10 pieces, this white gold creation is a watch worth investing in. The Reverso 's timeless and innovative character makes it a highly sought-after timepiece whose appreciation is slow but steady.
Men's watches
Piaget
Piaget revives its heritage with new watch creations inspired by its iconic past.
The “Andy Warhol” collection – named in honor of the American artist – highlights a rare and unique union: that of abstract art with the technical expertise of a renowned watchmaker. A collector of Piaget creations, Andy Warhol owned no fewer than seven watches, including the Black TieToday, the collection is enriched with new pieces, including the Collage In a limited edition. In this way, Andy Warhol's artistic vision travels through time.
Launched in 1979, the Polo 79, whose name evokes the relaxed elegance of jet-set sport, is making a triumphant return. Faithful to the spirit of the original design while exuding a contemporary flair, the watch is distinguished by its radical lines and iconic striped pattern, giving the illusion of a piece crafted from a single block. With its pure aesthetic and technical sophistication, the watch, offered in yellow or white gold, is being reissued this year to celebrate the watchmaker's 150th anniversary. The subtle interplay between matte and smooth textures gives it its unique character.
Rolex
An iconic watch with a legendary design launched in 1963, the Rolex Cosmograph Daytona was the Geneva-based manufacturer's first chronograph. This watch with three subdials was conceived for professional motor racers, passionate about speed and the race against time – its name refers to the legendary Daytona Beach circuit. Constantly improved, this timepiece embodies Rolex's unwavering commitment to reliability, precision, and technical mastery. One of the most highly valued watches on the market, the Rolex Cosmograph Daytona boasts a mechanism that is truly worth its weight in gold!
Audemars Piguet
The Audemars Piguet Royal Oak achieved a double victory this year, winning Watch of the Year not only in the "€100,001 to €350,000" category but also in the "all men's categories" category. This remarkable watch is distinguished by the complexity of its perpetual calendar mechanism, which indicates the day of the month, the month, and the year's position in the leap year cycle. It represents a perfect balance of history, prestige, and modernity.
Omega
The Speedmaster is a cult watch inspired by space exploration. This legendary model appeals not only for its timeless design but also for its strong investment potential. In addition to being a sound investment, the Speedmaster stands out for its exceptional character: in July 1969, it was the first watch worn on the Moon. Omega continues to refine its watchmaking expertise, combining sophisticated design and advanced features to create exceptional timepieces. In 2025, the "Grey Side of the Moon" series captivated the audience. The new models, available in grey or black and paired with nylon or rubber straps, are subtly shaped to evoke the surface of the Moon.
Bvlgari
Bvlgari redefines ultra-thin watchmaking with its Octo Finissimo Ultra Tourbillon . This ultra-thin timepiece – just 1,85 millimeters thick – with its monochrome, partially skeletonized design, won the Grand Prix d'Horlogerie de Genève. Since its invention in the 18th century , the tourbillon has represented the pinnacle of horological precision. Aesthetically captivating, its perpetual motion evokes the rhythm of a beating heart. This aesthetic achievement is combined with meticulous craftsmanship to create a limited-edition model, available in only 20 pieces.
Whether conceived as exceptional jewelry, mechanical marvels, or true sporting instruments, these watches testify to the vitality and diversity of contemporary watchmaking. Each brand asserts its identity through creations where aesthetics engage in a dialogue with technical expertise, where heritage is reinvented without ever becoming static.
