Long confined to a functional role, the watch is now established as a true style object, at the crossroads of art, know-how and heritage investment.
The year 2025 showcased an inspiring diversity, from the most refined jewelry creations to iconic sports watches that have become legendary. Some timepieces transcend trends and stand the test of time, becoming enduring classics and captivating both collectors and discerning enthusiasts. Between innovation, heritage, and allure, here's a look at the timepieces that embody the excellence and audacity of the great watchmakers.
Women's watches
March LA.B
The watches in the "Lady" collection embody a strong and bold femininity. Refined and colorful, to be worn on the wrist or around the neck, these latest novelties from March LA.B, which seduce with the richness of their textures, come in several models.
La Lady Mansart It features a guilloché "tweed" dial in green or gold, offering a subtle interplay of light and texture. Drawing inspiration from women's fashion, March LA.B reinterprets tweed through two iconic watches: Emerald Tweed et Gold Tweed.
La Flying Lady Cheetah Meanwhile, it explores a new way of wearing time. Now offered as a necklace, it is worn around the neck and becomes a true horological jewel, asserting style down to the smallest detail. This new interpretation of suspended time is an homage to absolute femininity and a confident individuality.
Breguet
The "Reine de Naples" collection from Breguet occupies a unique place in the history of watchmaking. It is inspired by the watch created between 1810 and 1812 – often considered the first wristwatch – for Napoleon's sister, Caroline Murat, Queen of Naples. For the 250e To mark the anniversary of the manufacture, this line is enriched with new models, subtly blending beauty and functionality.
La Queen of Naples Imperial Pearls highlights the Akoya pearl from Japan – produced by the oyster Pinctada fucata —, considered the most precious of all, with its perfectly smooth, round, and iridescent surface. Designed as a special edition, the watch is kept in an individually numbered red leather case.
Celebrating feminine elegance in its most precious form, the Queen of Naples Crazy Flower embodies the perfect fusion of fine watchmaking and fine jewelry. A truly exceptional jewel totaling 436 expertly set diamonds, including a spectacular jeweled flower, this dazzling piece embodies the delicacy and expertise of a prestigious watchmaking house.
CARTIER
With the watch Braiding, Cartier celebrates its jewelry heritage with a subtle tribute to Jeanne Toussaint, the first woman to head the Maison's creative direction in 1933. With its interlacing of gold and diamonds, this watch is distinguished by its powerful braided structure arranged on either side of the dial. Available in several variations, Braiding embodies Cartier's creative ingenuity: a jewelry watch where technical mastery combines with singular elegance, defying traditional watchmaking codes.
Jaeger-LeCoultre
With the Reverso One Precious ColoursJaeger-LeCoultre elevates the Art Deco icon in an exceptional jewelry interpretation. In this refined and functional women's watch, the rotating case can be reversed, concealing the dial to reveal a high jewelry piece. A true canvas for creative expression, the Reverso One never ceases to reinvent itself. This year, Jaeger-LeCoultre presented a new version of its iconic watch, in soft, pastel colors. Available in only 10 pieces, this white gold creation is one of those watches worth investing in. The timeless and innovative character of the Reverso This makes it a highly sought-after watch whose appreciation is slow, but stable.
Men's watches
Piaget
Piaget revives its heritage with new watch creations inspired by its iconic past.
The “Andy Warhol” collection – named in honor of the American artist – highlights a rare and unique union: that of abstract art with the technical expertise of a renowned watchmaker. A collector of Piaget creations, Andy Warhol owned no fewer than seven watches, including the Black TieToday, the collection is enriched with new pieces, including the Collage In a limited edition. In this way, Andy Warhol's artistic vision travels through time.
Launched in 1979, the Polo 79, The watch, whose name evokes the relaxed elegance of jet-set sport, is making a grand comeback. Faithful to the spirit of the original design while displaying a contemporary air, the watch is distinguished by its radical lines and iconic striped motif, giving the illusion of a piece crafted from a single block. With its pure aesthetic and technical sophistication, the watch, offered in yellow or white gold, is being reissued this year to celebrate the watchmaker's 150th anniversary. The subtle interplay between matte and smooth textures gives it its unique character.
Rolex
An iconic watch with a legendary design, launched in 1963, the Rolex Cosmograph Daytona The Rolex is the first chronograph watch from the Geneva-based manufacturer. This watch with three subdials was designed for professional motor racers, passionate about speed and racing against the clock – its name refers to the legendary Daytona Beach circuit. Constantly improved, this timepiece embodies Rolex's unwavering commitment to reliability, precision, and technical mastery. One of the most highly valued watches on the market, the Rolex Cosmograph Daytona It has a mechanism that's worth its weight in gold!
Audemars Piguet
La Royal Oak The Audemars Piguet watch achieved a double victory this year, winning the Watch of the Year award not only in the "€100,001 to €350,000" category, but also in the "all men's categories" category. This remarkable timepiece is distinguished by the complexity of its perpetual calendar mechanism, which indicates the day of the month, the month, and the year's position in the leap year cycle. It represents a perfect balance of history, prestige, and modernity.
Omega
The watch Speedmaster is a cult watch inspired by space exploration. This legendary model appeals not only for its timeless design but also for its strong investment potential. In addition to being a safe investment, the Speedmaster It stands out for its exceptional character: in July 1969, it was the first watch worn on the Moon. Omega continues to refine its watchmaking expertise, combining sophisticated design and advanced features to create exceptional timepieces. In 2025, we were captivated by the "Grey Side of the Moon" series. The new models, available in grey or black and paired with nylon or rubber straps, are subtly shaped to evoke the surface of the Moon.
Bvlgari
Bvlgari redefines ultra-thin watchmaking with its creation Octo Finissimo Ultra TourbillonThis ultra-thin watch – only 1,85 millimeters thick – with its monochrome and partially skeletonized design, won the Grand Prix d'Horlogerie de Genève. Since its invention in the 18th centurye In the 20th century, the tourbillon represented the pinnacle of horological precision. Aesthetically captivating, its perpetual motion evokes the rhythm of a beating heart. This aesthetic achievement is combined with meticulous craftsmanship to create a limited-edition model, available in only 20 pieces.
Whether conceived as exceptional jewelry, mechanical marvels, or true sporting instruments, these watches testify to the vitality and diversity of contemporary watchmaking. Each brand asserts its identity through creations where aesthetics engage in a dialogue with technical expertise, where heritage is reinvented without ever becoming static.
