The creative studio Supaform rethinks design at the frontier of art, creating objects and spaces that defy the trivial and stimulate the imagination.
Founded by artist and designer Maxim Shcherbakov, Supaform positions itself at the intersection of design and art. This creative studio, recognized for its visionary approach, designs furniture and interior spaces that are inherently contemporary. Some of these spaces are created using digital tools and are only available as digital models. The issues it explores address current problems. Each piece of furniture or interior space becomes unique, offering a simulation of a utopian world based on architectural references and creative techniques that are relevant to our era. Avant-garde design is evident in the forms, the spatial configurations, and the concepts explored.
In completely imaginary universes, Supaform borrows certain everyday practices and subverts their functions, such as the installation Laundry room (laundry room) which questions the issue of a city's self-organization. The studio presents hybrid furniture that blends aesthetics, functionality and recycling, while suggesting a reflection on the sometimes chaotic dynamics of urban environments.
The "Hidden Heritage" collection is a visual exploration of the limits of comfort, celebrating "beauty without reason." Supaform deliberately goes against a normative system, challenging notions of well-being and functionality by creating beautiful but uncomfortable furniture: the coffee table defies all practicality, the lamp has no bulb, while the undulating back of the chair puts the body to the test.
The installation The Waiting Room (The waiting room) showcases objects born from a dialogue between individuals and everyday life, slowly shaped by use. Through a process of gradual transformation, the object's true identity gently emerges over time. The warm colors of the leather evoke the idea of heritage and reveal the marks left by those who have passed through. The waiting room is a space where time itself creates the conditions conducive to the emergence of design.
Shcherbakov also draws on his childhood and makes his nostalgia a driving force in his art. The digital conceptualization of Porsche Scopes It is nothing less than a tribute to the miniature Porsche 959 he owned as a child, which became his dream car. This fascination extends to transforming this miniature model into a full-size car, reinterpreted as a decorative object in this imaginary scene.
The "Fancy-Routine" collection explores the interplay between the furniture's body and its surface. Does the covering alter our perception of the "strange"? The aim is to play with materials in the same way that clothing influences one's appearance. It also raises the question of material degradation, such as the rusting of metal. Do rusted objects lose their charm if their form remains unchanged? The installation prompts a broader question: aren't we like these pieces of furniture, paying close attention to the validity of what surrounds us?
Like a game, Maxim Shcherbakov assembles styles, ideas, memories, and cultural references. He attempts to create special, alluring, and conceptual spaces. The uniqueness of this design studio lies in its founder. Indeed, Maxim Shcherbakov seems to live to create, not to create to live and satisfy society. Supaform deserves special attention because it brings another dimension to what design can offer beyond its utilitarian and aesthetic functions. Maxim Shcherbakov grounds his art in sensitive and philosophical reflection to construct meaningful spaces.
