L.A.M STUDIO OR THE POWER OF MINIMALISM

For its second edition, Offscreen, the event dedicated to the arts exploring the image, has enlisted the services of scenographer, designer and interior architect Léonie Alma Mason, head of L.A.M Studio. A happy union, and a good excuse to take a look back at the designer's career.

Behind the old-fashioned yet furiously pop facade of the Grand Garage Haussmann, the curious or the art and image enthusiast were able to discover the second edition of this beautiful artistic event, held in parallel with the Paris+ fair by Art Basel (see article in the ART section). For the scenography of its second opus, there was no question of classic stands, but rather a set-up inspired by the world of museums. The staging is the work of L.A.M Studio, founded by Léonie Alma Mason.

Born in Geneva in 1987, this young woman of French, Swiss and German descent is a scenographer, designer and interior architect. A graduate of the École Camondo in interior architecture and design, she exercises her talents at the head of LOMM Editions (co-founded with her grandmother Odile Mir), as well as within her agency LA.M Studio. In 2014, she set up her own agency in the French capital, to develop singular projects, both large and small, for both the public and private sectors.

He is also responsible for the splendid Maslina Resort in Croatia. Set on Hvar, an island in the Adriatic Sea, this five-star hotel welcomes guests with a raw yet sophisticated ambience, right from the cracked-stone lobby, with enameled lava stone and bronze tables and Italian alabaster chandeliers. These materials are complemented by Hand & Eye Studio terracotta lighting fixtures, Charlotte Juillard daybeds and a bamboo canopy by Déambulons. Bamboo is also used in the hotel spa, where it forms a canopy that filters the sun's rays.

For her Parisian intervention at 43, rue de Laborde, there was no question of confining exhibitors and works to their own space: the pieces interact with each other, amidst the omnipresent concrete, and can be discovered all along the garage's ascending ramp. Strong and minimal, Léonie Alma Mason's artistic gesture placed light at the heart of the project. Evoking both sun and fire, it is expressed in shades of red, orange and pink. These tones can be found on the seats created especially for the event by Léonie Alma Mason, upholstered in fabrics from the archives of Pierre Frey, the architect's partner for Offscreen. A raw, delicate and elegant setting.

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