The Australian art scene is about to undergo a significant transformation with the recent announcement of Melbourne Art Fair (MAF) 2025. Under the new direction of Melissa Loughnan, this annual fair promises to redefine the standards of contemporary art in the region.
Visionary Management
Melissa Loughnan, a leading figure in Australian art, was appointed Director of MAF in July 2024. Founder of Utopian Slumps gallery in 2007, she has successfully navigated the non-profit and commercial models, participating in prestigious international art fairs such as Art Basel Hong Kong and Art Stage Singapore. Her expertise in public and private art consultancy, notably in the development of large-scale public art installations, testifies to her ability to innovate and direct ambitious artistic projects.
Selon Peter Jopling AM KC, président de la Melbourne Art Foundation, “Les connaissances approfondies de Melissa sur la scène artistique australienne et internationale seront essentielles pour stimuler la croissance continue de la Melbourne Art Fair, désormais organisée chaque année en février.”
A Promising 2025 Edition
MAF 2025, scheduled from February 20 to 23 at the Melbourne Convention and Exhibition Centre, will cover 10,000 m², presenting works by over 100 contemporary artists from 60 leading galleries and indigenous art centers. This edition marks the fair's transition to an annual model, reinforcing its role as an essential platform for contemporary art in Australia.
Melissa Loughnan souligne que “La Melbourne Art Fair continue de jouer un rôle essentiel dans la croissance du marché de l’art australien, représentant l’aperçu le plus complet et réfléchi de la scène artistique contemporaine florissante de la région depuis 36 ans.”
Leading International Commissions
The 2025 edition will feature two works commissioned from renowned international artists. In partnership with the Queensland Art Gallery | Gallery of Modern Art (QAGOMA), Singaporean multidisciplinary artist Dawn Ng will present a new video work exploring the nature of time through a hypnotic cascade of colors. This work will subsequently join QAGOMA's permanent collection, enriching the institution's artistic heritage.
In addition, in collaboration with the Govett-Brewster Art Gallery | Len Lye Centre, Auckland-based artist Yona Lee will develop a large-scale installation questioning the meaning of sculpture in the digital age. This work will also become part of the partner gallery's permanent collection, demonstrating MAF's commitment to supporting ambitious and innovative artistic projects.
A Platform for Indigenous Artists
MAF 2025 will also host a showcase exhibition of the Victorian First Peoples Art and Design Fair, scheduled to officially launch in 2027. This initiative underscores the fair's commitment to promoting and celebrating First Nations art and design, providing increased visibility for indigenous artists and enriching cultural dialogue within the arts community.
A Rich and Diversified Program
In addition to gallery and art center presentations, MAF 2025 will feature an expanded program of large-scale installations, video works, performances, conversations and exhibitions from the Melbourne Art Foundation 2025 commissions. This diversity of events aims to engage a wide audience, from collectors to art lovers to industry professionals, cementing MAF's position as the major cultural event of the Australian summer.
For more information https://melbourneartfair.com.au
