In the effervescent setting of Milan Design Week 2025, two iconic houses, Swarovski and Rosenthal, have once again joined forces to unveil a collection that transcends the art of the table. This collaboration, renewed until 2027, is a harmonious fusion of Swarovski's sparkling crystal and Rosenthal's refined porcelain, offering design enthusiasts an unparalleled sensory experience.
Since the launch of the Signum collection in 2022, the alliance between Swarovski and Rosenthal has never ceased to seduce with its boldness and elegance. The Signum collection, characterized by bright colors and emblematic Swarovski octagonal motifs, has reinterpreted classic porcelain codes with modernity. The renewal of this collaboration until 2027 promises to further enrich this universe with ever more innovative and refined pieces.
At this year's Milan Design Week 2025, Swarovski and Rosenthal presented the IDYLLIA collection, an interior design line inspired by the dreamlike beauty of nature. The pieces in this collection capture the essence of fairytale landscapes, blending organic forms and crystalline sparkles to create an atmosphere imbued with poetry and serenity.
To celebrate the launch of IDYLLIA, Swarovski took over a historic Milan tramway, transforming it into an immersive space dedicated to creativity and craftsmanship. Parked in Piazza Fontana, the transformed streetcar hosted floral workshops, where participants, guided by expert artisans, composed arrangements inspired by the motifs and hues of the new collection. This initiative not only showcased the expertise of the two houses, but also offered the public an interactive experience at the heart of the IDYLLIA universe.
More than just creating objects, Swarovski and Rosenthal share a common vision of the art of living, where every detail contributes to making everyday life more beautiful. The IDYLLIA collection embodies this philosophy, offering pieces that combine functionality and aesthetics, inviting everyone to reenchant their interiors with elements imbued with grace and refinement.
Milan Design Week 2025, held from April 6 to 13, was the scene of many prestigious innovations and collaborations. Against this backdrop, the presentation of the IDYLLIA collection by Swarovski and Rosenthal captured the attention of visitors and critics alike, establishing itself as one of the highlights of the event.
The successful partnership between Swarovski and Rosenthal, which has been renewed until 2027, bodes well for even bolder and more inspiring collections to come. By combining their respective expertise, the two houses continue to explore new creative avenues, pushing back the frontiers of design and tableware.
The collaboration between Swarovski and Rosenthal, illustrated by the IDYLLIA collection unveiled at Milan Design Week 2025, embodies a perfect symbiosis of tradition and innovation, craftsmanship and contemporary creativity. This prestigious alliance reaffirms the importance of the art of the table in our daily lives, adorning it with a touch of magic and timeless elegance.
