French-American designer Clara Daguin embodies the bold alliance of fashion tradition and technological innovation. Born in France and raised in Silicon Valley, her unique approach blends savoir-faire and technology, embroidery and electronics, organic and artificial.
Based in Paris, Clara Daguin boldly blends haute couture, refined craftsmanship and cutting-edge technology. As a resolutely geeky fashion designer, she offers a multi-sensory and philosophical experience through her creations. Influenced by her father, an electronics engineer, she learned early on about digitalization and dematerialization, which became central themes in her work.
Clara Daguin graduated from California College of the Arts in 2009 with a degree in graphic design. After a stay in India, she returned to France to nurture her passion for fashion. Her master's degree in fashion design from the École nationale supérieure des arts décoratifs (EnsAD) marked the start of a rewarding career path, including an internship at Margiela.
The designer doesn't just follow fashion trends: she redefines them. She uses fashion as a medium. She likes to explore the links between technology and the body. Her creations, influenced by digitization, dematerialization and surveillance, transcend conventional aesthetics.
Founding her label in 2017 following her participation in the Hyères International Fashion, Photography and Accessories Festival, Clara Daguin collaborates with the likes of Google, Jean-Paul Goude, Hermès and Mines Paris - PSL.
Her studio is a laboratory where she integrates electronic circuits, microprocessors, LEDs and fiber optics into poetic, interactive creations. Her clientele, which includes such luminaries as Björk, attests to her global impact.
Clara Daguin's universe is defined as an exploration of the relationship between body and technology, proposing innovative pieces where techniques and aesthetics unite harmoniously.
