From tattooed cashmere to committed ballerinas, from vintage sunglasses to pop sneakers, today's fashion is written by several hands. More than a marketing strategy, collaboration becomes a language, a manifesto, a creative gesture. And above all, a mirror of our times.
Every season, collaborations redefine the contours of contemporary wardrobes. They are no longer one-offs or marketing stunts, but a genuine field for shared expression. Like the new creative guard, today's brands seek to bring together heritages, disciplines, continents - and above all, sensibilities. Some of these encounters create a sensation. Others leave a poetic scent. All tell a story.
Jacquemus x Linda Farrow
Il suffit parfois d’une paire de lunettes pour ouvrir une fenêtre sur l’imaginaire. C’est ce que réussissent à faire Simon Porte Jacquemus et Linda Farrow dans une collaboration qui flirte avec le cinéma des années 50. Le défilé “La Croisière”, présenté en janvier, réinvente les silhouettes d’Audrey Hepburn ou de Grace Kelly à travers des solaires graphiques, presque sculpturales. Un hommage à l’élégance intemporelle qui glisse subtilement vers une modernité bien sentie — imprimés animaliers, teintes mates, géométries affirmées. Ce n’est pas seulement un accessoire : c’est un clin d’œil à l’âge d’or, porté avec insouciance contemporaine.
H&M x Magda Butrym
In a completely different register, H&M teams up with Magda Butrym for a bouquet of contrasts. Behind vaporous ruffles and floral linings, the Polish designer asserts a femininity both dreamy and unshakeable. The rose, the totem flower of her universe, becomes a metaphor: delicate and piquant, sensual and indomitable. A Slavic aesthetic revisited for widespread distribution, without betraying its DNA. The interview between Magda and Ann-Sofie Johansson reveals something else: a gentle sisterhood based on trust, listening and reciprocity. What if the beauty of a collab could also be measured by the sincerity behind the scenes?
Marine Serre x Repetto
Some collaborations are choreographic self-evident. Marine Serre and Repetto are one of them. One rethinks fashion as an ecological and political act; the other has embodied the elegance of gesture since 1947. Together, they reinvent two iconic models - the Camille and the Lilouh - with Serre's Moon print and Repetto's sew-and-turn techniques. Leather becomes manifest, comfort becomes a stance. As Marine recounts her childhood attachment to the Saint-Médard-d'Excideuil factory, it becomes clear that this collab is less a strategy than a return to her roots. At the crossroads of childhood and the future.
When fashion becomes conversation
Far from standardizing aesthetics, these collaborations reveal singular voices. They build bridges between generations, disciplines and territories. Above all, they say something essential: fashion is no longer created in isolation. It is thought of by two, three or more people. Like a living, changing, infinitely human language.
©H&M
