The Italian brand's new exhibition takes us to the Gucci Garden in Florence for a playful and immersive journey into the heart
of his iconic creations.

A century of history is thus traced through key events and people across three floors in the 14th-century Palazzo della Mercanzia.

This retrospective, located in the Gucci Gallery, begins with an illustrated timeline before being divided into different themes across eight rooms: Metaverse, Stars, Travel, Icons, Bamboo, Codes, Fashion, and Flora. Each room explores the brand's heritage, origins, and iconic pieces, such as the Bamboo bag, the GG monogram, and the Flora motif. "Rooms showcasing Gucci luggage designed for the modern traveler, highlighting magnificent dresses created for celebrities over the decades, and exploring the House's innovative presence in the uncharted territories of the metaverse, revealing the full extent of its commitment to its enlightened vision," explain the event organizers.

The selection thus showcases artistic talent in a series of creative dialogues between the original vision of founder Guccio Gucci, the work of his sons, and the innovative approach of creative directors such as Tom Ford, Frida Giannini, and Alessandro Michele. This day of exhibition continues in three locations: the boutique dedicated to unique and exclusive products, the Gucci Osteria restaurant by three-Michelin-starred chef Massimo Bottura, and Gucci Giardino 25, an outdoor café and cocktail bar.

“GUCCI VISIONS” GUCCI GARDEN
PIAZZA DELLA SIGNORIA, FLORENCE (ITALY)
SINCE JUNE 15, 2023 (FOR NOW WITHOUT END LIMIT)
GUCCI.COM/FR/FR