For the occasion of Paris Men's Fashion Week in January 2025, Hyperoom opened the doors of its exclusive showroom in the Marais dedicated to the Fall/Winter 2025 season. Conceived as a showcase of emerging trends, the space brought together a selection of brands handpicked by Hypebeast.
Hypebeast: a global benchmark
Founded in 2005 by Kevin Ma, Hypebeast has established itself as a global leader in streetwear and urban culture. Beyond fashion news, its ecosystem includes HBX , an e-commerce platform dedicated to clothing and accessories, as well as Hypebeast Agency , specializing in brand marketing and storytelling.
With Hyperoom , the group strengthens its presence in experiential retail, offering creators a physical space to showcase their collections, particularly in Paris, and to interact with a targeted audience of professional and individual buyers.
A selection of avant-garde labels
Among the brands present, some particularly stood out. Thug Club , from South Korea, captivated with a wardrobe blending punk influences and structured cuts. Piet , under the direction of Pedro Andrade, focused on graphic prints and vibrant colors, embodying the essence of Brazilian streetwear.
Other brands have embraced innovation. Oakley presented a futuristic vision, merging technology and performance through cutting-edge designs. Alpha Industries , famous for its MA-1 bomber jackets, revisited its classics with bold color palettes and new details.
On the experimental side, Remagine Studio and Plastic Product presented disruptive creations. By playing with materials and volumes, they incorporated recycled fabrics and asymmetrical constructions, illustrating a sustainable and innovative approach to design.
