A TECHNOLOGICAL FUSION FOR FASHION FALL 2025
Jacquemus is pushing the boundaries of fashion by capturing its next runway show exclusively with the iPhone 16 Pro Max, in partnership with Apple.

Simon Porte Jacquemus, master of grandiose staging, is about to take the next step in the convergence of fashion and technology. The designer has announced that his Fall 2025 fashion show, entitled La Croisière, will be entirely captured using Apple's latest technological jewel, the iPhone 16 Pro Max. A bold initiative that redefines the codes of fashion presentation and testifies to the designer's fascination with innovation.

Unveiled on Instagram in a fascinating teaser, the project features a robotic arm manipulating a smartphone to capture the details of a rotating black dress. With this collaboration, Jacquemus once again proves its talent for fusing elegance and the avant-garde, while cultivating a keen sense of visual storytelling.

IMMERSIVE, TECHNOLOGICAL SCENOGRAPHY

Known for its spectacular stagings - from lavender fields to the royal aisles of Versailles - the house promises total immersion. The catwalk venue will feature an interactive installation in which the iPhone will be not just a recording tool, but a scenographic element in its own right. Thanks to the advanced capabilities of its camera, including Dolby Vision 4K120 fps recording and precision telephoto lenses, Jacquemus and Apple will offer an unprecedented retransmission, capturing every detail with cinematic sharpness.
The fashion show will be broadcast on a delayed basis, at 7:30 pm local time, enabling careful staging and optimized broadcasting for viewers around the world. This approach illustrates Jacquemus' determination to bring its brand into the digital age, while retaining its singular, refined and poetic aesthetic.

AN INVITATION TO REINVENTION

By partnering with Apple, Jacquemus isn't just following the trend: it's shaping it. At a time when the digital experience is taking center stage in the fashion industry, this project embodies the desire to rethink the presentation of luxury through a more accessible and innovative prism.
The question remains: will this initiative mark a turning point in the way fashion shows will be perceived and consumed in the future? Whatever the case, the designer proves once again that audacity and ingenuity remain the pillars of his success.