KEVIN GERMANIER CELEBRATES LIFE AND COLORS
A graduate of Central Saint Martins in London, Kevin Germanier made a notable appearance at his first show in 2020, when he joined the official calendar of the Paris Fashion WeekBut this young entrepreneur has also become involved in the fashion industry by advocating a a more sustainable and ethical society.
His eponymous brand Germanier, launched in 2018He immediately conquered the fashion world, but the Swiss-born designer first created a family business in which everyone contributes. Surrounded by his grandmother, parents, great-aunts, and cousins, he imagines a link between the past, present, and future while mixing innovative techniques and traditional know-how such as silicone embroidery or hand-knitted sequins, highlighting a "Swiss work ethic."
As part of a sustainable approach, Kevin Germanier adds a family heritage while offering profound insights into the origin of its raw materials. Whether through the use of beads and feathers sourced from leftover Disney studios and the Lido, sequins, recycled luxury fabrics, or second-hand items, it has become, in just a few months, one of the spokespeople for...upcycling, this art which consists of recovering materials that are no longer in use in order to transform them into materials or products of a new utility.
This young designer, featured in Forbes magazine's 2020 Europe list of 30 Under 30, brings his unique world and futuristic vision of utopia to fashion, with meticulous attention to detail that reveals... sculptural and colorful pieces for a glamorous, sexy, desirable and feminine woman.
collectibles are worn by many stars such as Lady Gaga, Kristen Stewart, Taylor Swift, Birch, Beyoncé and more recently La Grande Dame (Drag Race France season 1), close to the designer. Kevin Germanier has also collaborated with Baccarat, Guerlain, Louboutin, and will soon be working with Porto Firme, a progressive Brazilian organization that has been promoting fashion through social transformation for prisoners since 2015.
But that's not all, because, proud of his origins, he also collaborated with Germanier Cave du Tunnel for custom-designed labels for the three new wines in the range. A commitment to and support for culture and the Swiss talent.
Enter the colourful, ethical and sustainable world of Germanier without further delay!
