Once again, Cartier surprised everyone in June with the presentation of its new high jewelry collection, "Beauties of the World." It is in Madrid, in the former British Embassy with its Brutalist architecture, that it is exhibiting its precious creations. To showcase them, the French brand entrusted the scenography to the artist and designer Jaime Hayon. For the Spaniard, the challenge was to create a space that resonated with both the circular architecture of the venue, with its radical lines, and the organic forms of the collection. Each space is thus distinguished by its color palette, inspired by precious stones, while the display cases that house them echo the natural forms of the collection. With this scenography, Jaime Hayon has created a true jewel box. 

https://www.cartier.com/fr-fr/

Louise Conesa