Denim isn't just a garment. It's an imprint, a voice that spans the ages. Born to resist, in the mines and fields, it has become a symbol of rebellion, independence and affirmation.

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LEFT: SHIRT: THE FRANKIE SHOP - UNDERWEAR: DNUD - JEAN: SONIA RYKIEL
BAG: MICHAEL BY MICHAEL KORS - SHOES: REPETTO

RIGHT: JACKET: PAUL SMITH + LEE - BRA: DNUD - JEANS: PAUL SMITH X LEE
SHOES: REPETTO

SHIRT: THE FRANKIE SHOP - EAN: SONIA RYKIEL - SHOES: REPETTO

The 1990s sublimated it, made it essential: a decade in which denim was by turns raw and sensual, minimalist and daring, classic and provocative. Under Claire Pallard's delicate lens, this mythical fabric tells its own story. Her images, like fragments of a reinvented era, capture a raw energy, an instinctive freedom. A carelessly open denim shirt, oversized jeans embellished with metallic studs, raw textures bathed in natural light: every detail embodies the carefree power of a style that refuses to compromise.

Denim in the 1990s is the art of meaningful simplicity. It dresses without suffocating, asserts without shouting. It escaped the catwalks to conquer the streets, becoming the uniform of free souls, a terrain of infinite expression. Claire Pallard's sensitive, instinctive approach captures this timeless spirit with an aesthetic that oscillates between homage and modernity. Her shots evoke the raw energy of Calvin Klein campaigns, the grunge iconography of Nirvana and the urban poetry of Larry Clark. Every fold, every rivet tells a story. A discreet but persistent rebellion. A desire to erase everything and start again. Because denim has never stood still. It dances with the times, reinventing itself while remaining true to itself: a symbol of strength and authenticity.

Today, it returns to us in all its splendor. More than a garment, it's a silent manifesto. A manifesto for unrestrained, bold and casual living. And in this series, denim reveals itself once again: essential, eternal and free.

DRESS: YVES SALOMON
© Claire Pallard
JACKET: MICHAEL BY MICHAEL KORS
UNDERWEAR: DNUD
JEAN: THE FRANKIE SHOP
SHOES: CAZABAT