By combining its iconic heritage with Dame Pat McGrath's avant-garde vision, Louis Vuitton is reaching a new aesthetic milestone. After shaping the imagery of travel and fragrance, the house is now exploring the world of makeup with La Beauté Louis Vuitton.
Conceived as a true artistic palette, this first collection opens with 55 lipsticks, veritable pigments of desire. From deep mattes to luminous satins, each shade conveys an emotion, an intensity, a presence. Alongside these iconic lipsticks, ten balms and eight eyeshadow palettes extend the exploration, ranging from understated elegance to nuanced shimmer.
Colour becomes a language, universal and inclusive, true to Pat McGrath's approach, who has always imagined creations adapted to all skin tones.
While the textures are appealing for their comfort and innovative nature – the products are enriched with shea butter or hyaluronic acid – it's also their packaging that sets these creations apart. The tubes, designed by Konstantin Grcic, are veritable graphic jewels: magnetic, modular, and adorned with the House's emblems. Here, the makeup product becomes an art accessory, straddling the line between design and luxury, true to the Louis Vuitton spirit.
For several seasons, Pat McGrath has been designing the looks for Louis Vuitton's runway shows, translating Nicolas Ghesquière's universe into a chromatic expression. This collaboration feels like a natural progression: makeup is no longer a detail, but an extension of the garment, a new narrative territory where the house's identity is expressed.
With La Beauté, Louis Vuitton offers more than just a product line: a new way of conceiving the makeup ritual. Gestures become performative, lipstick a statement, and the palette an invitation to experience something new. True to its motto, the house transforms everyday life into an aesthetic journey.
