NO MATTER THE DRUNKENNESS, AS LONG AS WE HAVE THE BOTTLE
Similar to olfactory trends, The packaging for perfumes has constantly evolved over the decadesSince the Roaring Twenties, marked by Lalique and Baccarat, designers have imbued their era with their creativity. A talent that continues to reinvent itself today, in the midst of the ecological emergency.
This is beginning of the 20the century that the perfume bottle takes its letters of nobilityThanks in particular to the glassmaker René Lalique, who designed bottles for Coty, Molinard, and Houbigant that perfectly embodied the Art Nouveau style, then very fashionable. Furthermore, the House of Guerlain commissioned Baccarat to create sumptuous cases for its creations.
An art form that was revitalized during the post-war period with artists such as Pierre Dinand. Over more than sixty years of creation, he designed 700 perfume bottles, including those for...Wild Water from Dior, from Calenders by Paco Rabanne orOpium of Yves Saint Laurent. Since 2015, his grandson, Jules, has been working alongside him, enriching the family's expertise in 3D modeling. Together, they design bottles for niche brands such as Maison Rebatchi and Eaux Primordiales.
While niche perfumery innovates on an olfactory level, it also challenges the codes of design…By favoring minimalist bottles, as Gabrielle Chanel did a century earlier, stripping the bottle of all ornamentation to highlight the essential element: the perfume. For example, the bottles of the Matière Première brand are inspired by the ingredient vials used by perfumers, the mold for which was custom-made by the glassmaker Waltersperger.
For over twenty years, the Centdegrés agency has surrounded itself with the best experts to design original bottles. Like this superb one, for example, from The Panther Cartier (2014), born from a partnership with the Pochet group, whose innovative expertise enabled the sculpting of the bottle's interior. Paco Rabanne made waves with the Pacollection in 2019, a range of six fragrances presented in a patented flexible bottle.
Finally, environmental concerns are leading designers to favor the use of recycled glass, screw-on pumps, and refillable bottles. Chanel, in particular, turned to Sulapac for the packaging of its Eau de Toilette, featuring very lightweight glass and caps woven from plant-based materials. The brand also launched a limited edition of the N° 5 made from recycled glass thanks to the expertise of the Pochet group.
Further innovations are expected to emerge, judging by the 2022 edition of the Luxe Pack trade fair where more than 450 exhibitors committed to eco-design and sustainability.
Sophie Normand
