Our gluttony deceives no one, not even luxury. Fashion accessories are tempted by an unexpected but tasty trend: handbags are transforming into celery, juicy tomatoes, bags of chips... But are these leather delicacies intended to whet our appetite or are they simply seeking media attention?
Moschino
Moschino has taken the vegetable garden to the catwalk: its Sedano bag, shaped like a celery stalk, immediately took root on social media, to the point that supermarket chain Aldi used it as inspiration for its advertising campaign. The price tag also got people talking: €3,700 for this leather celery... The Italian fashion house has truly reinvented itself thanks to this trend; but is this a genuine creative revival or just a publicity stunt?
Loewe
Loewe has long been fond of culinary metaphors: remember its campaigns featuring juicy pears, pink beets, and bright lemons alongside perfume bottles? Continuing this theme, the brand recently unveiled the Tomato clutch on Instagram, which was immediately picked up by the press and featured in thousands of stories. At Loewe, the tomato is not just a motif: it is a coat of arms. Bright red like the Andalusian soil, round and imperfect, it embodies the rural heritage cherished by artistic director Jonathan Anderson (who recently moved to Dior).
Balenciaga
Balenciaga has elevated the chip bag to luxury status. Its grained leather clutch bag, resembling a crumpled bag of Lay's chips, first caused a stir on Instagram before flying off the shelves in stores at a price of €1,650. The fashion house loves to repurpose everyday objects: construction vests, Ikea bags, rolls of tape... but food had never really been included before. The gamble paid off: packaging that was meant to be thrown away has been transformed into a fashion accessory.
Chanel
Even Chanel has been tempted: during a fashion show, the brand created a "popcorn" bag, a black and white box topped with pearls imitating popped kernels, with a logo placed like a movie ticket. If Rue Cambon is getting in on the act, it's because the trend shows no sign of slowing down, so expect to see more tasty treats hitting the streets very soon.
This gluttonous avalanche could be seen as nothing more than a clever marketing ploy, yet another provocation created for the algorithm. But we can also see something else in it: a certain mischievousness, a desire to laugh and live life to the fullest. So, is it a publicity stunt or just a whim? It doesn't matter: as long as it makes us smile, our wardrobes can continue to feast!
