SUMMER 2025: DANCE LIGHTLY ON THE EDGE OF TRENDS

From beaches to catwalks, from red carpets to screens, Summer 2025 is an ode to stylistic freedom. Far from dogmas, the five main lines of force that emerge from it outline a changing wardrobe, between bohemian roots, nocturnal impulses and ethical gestures. More than a dressing room: a manifesto in five movements to exist in truth.

This is perhaps the most instinctive summer in a long time. A summer in which silhouettes breathe, float, overlap, abandon themselves to the sun without ever losing their anchoring point. In 2025, fashion no longer claims a single discourse: it composes. It juxtaposes. It listens. And above all, it no longer apologizes for being so personal.

One of the season's first breaths of fresh air comes from an emancipated bohemian spirit, far removed from postcard gypsy clichés. At Chloé, Isabel Marant or Etro, dresses are long but light, fabrics have a patina like skin after a summer's day, and embroidery reads like woven confidences. Florence Pugh illustrates this perfectly on July's red carpets, adorned in sand-colored second-skin dresses, while Zendaya, Euphoria's cosmic muse, evokes the chic wandering of a waking dream, between washed silk and modernized bangs. Here, softness is not naïve: it's an active response to the brutality of the world.

In contrast to frozen extravagance, another trend is taking root in the street and among the big names in leather goods: accessible luxury. Longchamp, Polène, DeMellier and Coach are establishing themselves as the new codes of everyday aristocracy. Far from garish logos, we celebrate leatherwork, impeccable fit and desirable durability. Anya Taylor-Joy mixes minimalist sandals and supple leather bags with the precision of a visual haiku. Daisy Edgar-Jones dares to wear a structured Zara dress under a Balmain trench coat. This luxury doesn't shout. It whispers in the ears of those who know.

But don't be fooled into thinking that today's elegance banishes insolence. Quite the contrary: the "Indie Sleaze" spirit - or how to party without too much nostalgia - is resurfacing like a casual nod to the Tumblr era, spiked with post-grunge glitter. The looks seen in Daisy Jones and The Six or Saltburn illustrate this: frayed denim, worn boots, faded T-shirts and smiles on the verge of chaos. Jacob Elordi, the troubled muse of this aesthetic, flirts with the too much without ever falling into caricature. Diesel, Heaven by Marc Jacobs and Balenciaga revive this wardrobe like a 2000s playlist remixed by a generation that no longer wants to choose between decadence and style.

Autre terrain d’expérimentation : la superposition revendiquée. Vue sur les défilés Miu Miu, Acne Studios ou Balmain, la tendance “skirt over pants” s’impose dans la rue comme une signature générationnelle. Emma Mackey, dans Sex Education, en fait une armure douce. Hunter Schafer la transforme en poème visuel. La jupe par-dessus le pantalon n’est pas qu’un gimmick mode : c’est une façon de ne pas trancher. Entre force et flottement. Entre cadre et déroute. Une posture vestimentaire devenue position politique.

Last but not least, it's impossible to ignore the deep breath running through all this season's collections: committed fashion, which no longer sacrifices form for cause, nor allure for manifesto. From Marine Serre to Stella McCartney and Gabriela Hearst, pieces are infused with recycled linen, regenerated silks and detoxified denim. Emma Watson, always at the forefront of these practices, embodies this vision of intelligent chic, where clothing is an extension of thought. Even Jodie Comer, an icon of sharp dressing, campaigns for a sustainable wardrobe that never forgets allure. In 2025, the elegance of choice becomes a sure - and rare - value.

The experiences and culture that define us

Don't miss a single article

Subscribe to our newsletter