Alexandre Bassard's photographs plunge the viewer into a surreal universe, marked by influences from Renaissance painting. Far from limiting himself to simple image capture, the artist uses his lens to tell stories where dream and reality collide.
Inspired by the American dream, Bassard portrays characters in search of glory, but often caught up in the illusions of their own aspirations. Each image becomes an exploration of the paradoxes of the human condition, where ambition mingles with melancholy.
A major characteristic of his work is the use of saturated colors, 3D integrations and theatrical poses. These elements, which flirt with excess, create captivating, dramatic atmospheres where fantasy and reality merge. Bassard doesn't hesitate to play with kitsch and push the boundaries of good taste, transforming his photographs into veritable visual opera scenes.
This daring approach enables him to immortalize moments where the boundary between elegance and absurdity becomes almost imperceptible.
Beyond the visual aspect, the artist seeks to offer a profound reflection on humanity and its dreams, while capturing the instability of the modern world. His figures, frozen in theatrical compositions, embody this ceaseless quest for greatness, while illustrating the fragility of human ambitions.
Alexandre Bassard has collaborated with prestigious clients such as Louis Vuitton, Le Figaro, Tony Ward, Disney+ and Amina Muaddi. With his creations, he continues to captivate the world of photography and fashion, offering powerful, introspective visual narratives.
