Whenever photography seeks to reinvent itself, Thibaut Grevet takes up the challenge.
The Frenchman has a keen eye, and his artistic repertoire spans photography and graphic design. He is inspired by mysterious staging, abstract art, and references to pop culture. He poses the question of "fiction or reality?" in photography, uniting the two antonyms in blurred, mystical, or enigmatic campaigns.
Thibaut Grevet initially directed music videos such asAugust in Paris for Sage, a French pop singer. He works on editing and graphic design, manipulating the composition of a photograph. In his images, the model is no longer the main subject; they are sometimes anonymous and mysterious. Among his models, ASAP Rocky appears several times.
Thibaut Grevet didn't simply create her portrait; he played with texture, transformation, and ambiguity by altering her appearance. Little Simz is also the subject of a series inspired by geometry, mystery, and anonymity. She embodies an enigmatic character through her almost disjointed poses. The photographs are edited in a specific way because Thibaut has built his own universe through the exploration of forms, movements, and vibrations. His relationship with nature and outdoor spaces has led him to collaborate with leading brands in this sector: Renault, On Running x Loewe, Mercedes x Moncler, Salomon, Nike, and Adidas Superstar. His market ranges from Honda to Vans, including Nike and Rimowa; he targets avant-garde, innovative, urban, and progressive brands.
Thibaut Grevet's photographic approach has deconstructed this niche world, which relied on a codified language thanks to photographers like Man Ray and Paolo Roversi. The celebration of beauty gradually fades, allowing the photographer the space to express his innermost feelings. The artist goes beyond the superficiality of a beautiful photograph; he seeks visual complexity, engaging both the eye and the mind. He stimulates the creativity of those who view his images.
